How To Get Started As An Amazon Influencer: A Step-by-Step Guide
Let’s not waste time. If you’re reading this, you’re probably already hooked on the idea of getting paid by Amazon to post simple videos or product reviews online. Good. Because this guide is going to walk you through the exact steps to go from “clueless browser” to “Amazon Influencer making passive income.” No fluff. No BS. Just step-by-step execution.
What Is the Amazon Influencer Program?
The Amazon Influencer Program is like the VIP version of the Amazon Associates Program. It allows content creators to earn commission by recommending products via their own Amazon storefront. Instead of just affiliate links, you get your own branded page where you can host shoppable videos, curated product lists, and more.
Why is this a big deal? Because when someone watches your video on a product page and buys, you get paid. Even if it’s not your video, but it ranks on the listing, you still earn. This is one of the most scalable ways to earn passive income right now.
Step 1: Check Eligibility
Amazon doesn’t approve everyone. You need at least one social media account with real content and decent engagement.
Best platforms to apply with:
- YouTube
- Instagram (Business or Creator account)
- TikTok
- Facebook Business Page
Follower count? There’s no set number, but most people get approved with:
- 1,000+ followers on Instagram or TikTok
- Public content that shows your face and adds value
Pro Tip: TikTok is one of the fastest ways to get approved because of its current weight in Amazon’s system. But your account needs to be active and niche-focused.
Step 2: Apply For the Program
- Go to affiliate-program.amazon.com/influencers
- Sign in with your Amazon account (or create one)
- Connect your social media account when prompted
- Wait for approval — usually within 1-5 days
Tip: If denied, don’t panic. Rebuild your content, grow a little, and reapply. Most people get in on the second or third try if they improve their content.
Step 3: Set Up Your Amazon Storefront
Once approved, Amazon gives you your own storefront URL. This is your digital real estate.
Here’s what to do next:
- Upload a high-quality profile picture
- Add a banner (1500×300 px) with your brand colors
- Write a short, keyword-rich bio
- Start creating Idea Lists and Shoppable Videos
Example categories:
- “Home Office Must-Haves”
- “Fitness Gear for Beginners”
- “My Favorite Kitchen Gadgets”
Each list can be shared on social media, email, or linked in bio tools.
Step 4: Start Creating Content That Ranks
The money comes from one thing: your videos showing up on product pages.
Here’s how to make that happen:
1. Pick Products Strategically
Look for products with:
- Low competition (few influencer videos)
- High sales volume
- Mass appeal
Use tools like:
- Amazon Movers & Shakers
- TikTok Made Me Buy It trends
- Your own recent purchases
2. Film Short, Useful Reviews
- Keep it under 60 seconds
- Show the product clearly
- Demonstrate how it works
- Speak clearly and focus on benefits
- End with a CTA like “You can find it right here on Amazon”
3. Upload Directly to Your Storefront
- Go to your Influencer dashboard
- Click “Manage Content”
- Upload your video and tag the product
Once approved, Amazon may place your video on the product page. If someone watches it and buys, you earn.
Step 5: Scale with Strategy
Once you’ve got your first few videos live, it’s time to scale.
Create systems, not chaos.
- Batch film 5-10 videos at once
- Use a simple backdrop and good lighting
- Schedule time weekly to upload content
- Repurpose your videos on TikTok, Instagram Reels, and YouTube Shorts
Double down on what’s working. Check your Amazon earnings dashboard:
- Which products are getting views?
- Which ones are converting?
- Make follow-up videos for top performers
Track everything. Test constantly.
Bonus: Use ChatGPT to Speed Things Up
AI tools like ChatGPT can help you:
- Write video scripts
- Brainstorm product hooks
- Generate titles and keywords
- Draft blog posts (like this one)
Prompt Example: “Write a 30-second Amazon product reviewscript for a collapsible water bottle.”
Common Mistakes to Avoid
- Not showing your face. This kills trust.
- Using copyrighted music or logos. Amazon will reject your video.
- Rambling or unclear videos. Keep it tight and focused.
- Neglecting the storefront design. It matters more than you think.
- Quitting after 5 videos. The algorithm rewards consistency.
SEO Tips: How To Rank This Blog Post (And Your Storefront)
- Use long-tail keywords like:
-
- “How to become an Amazon Influencer”
- “Amazon influencer application tips”
- “Make money on Amazon without selling”
- Embed videos in your blog for dwell time
- Add ALT text to every image
- Share it across your socials and email list
Final Thoughts: You’re Closer Than You Think
Most people overthink this and never start. But the ones making money? They’re just posting 30-second videos about stuff they already own.
You don’t need a huge following. You don’t need fancy equipment. You just need to start.
Want a shortcut? Grab my free approval checklist, shoppable video script templates, and a 3-day content plan to fast-track your setup.
Comment “INFLUENCER” below or DM me “Amazon Guide” and I’ll send it to you.
Let’s get you making money on Amazon. One video at a time.